SEO is a technical effort to place your website on the first page of internet search engines.
We often say here, on the blog, about the importance of digital marketing for companies and businesses. You certainly already know this, and that’s why you came to this post, where we’ll talk about one of the most effective strategies in digital marketing: SEO.
SEO is a technical effort to place your website on the first page of internet search engines. You can, for example, appear in the results of Bing, Yahoo!, YouTube or Google.
Although all search engines represent a great source of traffic, 94% of the entire internet’s traffic comes from Google. Therefore, our focus in today’s article will be to optimize your website for the first page of the largest search engine in the world.
What is SEO?
As we have already said, SEO is a technical effort to place your website on the first page of internet search engines. The goal, in practice, is to get you as close to the top spot as possible for your intended search term.
For example, here at , we serve and focus on prospecting multinational companies. Therefore, research terms that are linked to this universe are extremely important for us.
Assuming that a marketing manager is looking for content that helps him with digital marketing, the first search he will do on Google will be “Digital Marketing for UAE”.
If wants to generate value for it, we need to appear as a result of its search.
Google Ads ads: Here, will pay for Google to show us in search results that are relevant to our business. However, we will appear with the ad flag, next to the result. For Google Ads services in Dubai Contact us
The second way is SEO: through an SEO strategy, will optimize the content of pages within our website for a given keyword, thus achieving organic positions, that is, free. Yes, SEO is a strategy to appear for free on Google for the keywords your client searches for. As in the example below:
The second strategy, although more laborious, tends to be more efficient, as 70% of clicks on a Google search are organic. Which means that achieving organic positions is cheaper and attracts a greater number of potential customers to a website.
How to Use SEO?
It’s important to understand SEO as part of a larger strategy. In other words, there is no point in ranking for some search terms and not leading your customer to some action or new phase of the funnel.
The most common strategy for using SEO – although not the only one – is Inbound Marketing. In Inbound, SEO is part of the first phase of the strategy, which consists of attracting unknown people to the website.
From there, there are efforts to convert that visitor into a lead. Here on the blog, for example, if you browse some of our posts, you will notice that there are forms that offer the possibility of downloading some additional material to the post you are reading.
This is the path we offer for our visitors to delve deeper into the journey of learning about our company.
To illustrate, look at the following image:
You can use SEO strategies for institutional pages on your website, however, to attract a greater and more qualified volume to your website, the ideal is to integrate technical SEO strategies with content marketing.
That’s what we do in this post, for example, it is optimized for SEO, however it is a relevant piece of content for the persona. Contact us for SEO Expert in Dubai
Although, currently, the recurring consumption of blogs is not common in our daily lives, they are increasingly accessed precisely because they appear as a result of searches on Google and other search engines.
Think about the last time you performed a Google search. Most likely, a blog was the answer to your search. To achieve this result, it is necessary to follow a step-by-step guide, which we will discuss below.
