What is SEO for E-Commerce?

SEO is the acronym for Search Engine Optimization — or optimization for search make this concept clearer, let’s look at an , in free translation. This, therefore, is a strategy to facilitate the identification of a website by search engines, such as Google, Yahoo and Bing. Contact us for Google Ad Services in Dubai UAE

In an online store, this is the process that allows search engines to present your e-commerce in the results when a user searches for something you offer or the name of your store.

This type of work is important to ensure that more people come to your website without Google ads being your only source of traffic. If, for example, someone searches for “Nike sports socks”, you offer that product and have your website optimized, ideally your page will appear as one of the top results.

How important is SEO for an online store?

Now that you understand what SEO for e-commerce is, you might wonder why your website must be optimized to appear in the top positions of Google.

First, let’s get to the facts. According to SEO Trends research, UAE online stores that invest in this type of strategy attract 13.2 times more visitors and win 5.7 times more customers.

Working on SEO for e-commerce, therefore, can lower your customer acquisition cost (CAC) and still guarantee visits to your online store — which will have the potential to convert into sales.

Additionally, the strategy also allows you to:

• Attract organic traffic, without investing in ads;
• Gain authority in the market, by being ahead of the competition in search engines;
• Generate qualified traffic from customers interested in your content, as they will be actively searching for the topics and products offered on your pages.

See below the main tips for using SEO in your e-commerce.

Basic SEO tips for E-commerce:

The time has come to check out the basic tips so that your website can improve its positioning on Google. Pencil and paper in hand, because let’s get started!

Make a Keyword Plan:

SEO and keywords have everything to do with each other. After all, by using the correct terms on your pages, you can tell Google what they are about and, consequently, they can be displayed in users’ search results.

Of course, these keywords will be related to your market niche, but how do you know exactly what users are looking for when they want a solution similar to the one you offer? That’s where keyword planning comes in.

There are tools that show the volume of searches for each term, in addition to the existing competition for each of them and suggestions for other keywords within the same universe. From then on, you will be able to analyze the best words to use on your website.

Google itself offers a tool for this study to be carried out: its Keyword Planner. You can learn more about how it works in the article below:

Think About Keywords to name Products and Categories:

This point is extremely important. There’s no point in having incredible products and ignoring their full SEO potential. Like this? Do you know the keyword planning we just saw? This is where you will start using it.

Let’s look at an example from SEO Services, As much as Superstar is a cool name, is “SEO Company in UAE” a relevant term for search engines?

A quick look at Google Keyword Planner reveals yes, but also that the term “SEO Services” or “SEO Company” has a much higher search volume:

When looking , one of the main e-commerce in UAE, see how the website has the category “Adidas Sneakers” and also a customized URL (image below), including this keyword: notice how maintains the term “SEO Services Dubai ” right on the landing page of one of the Popular keyword. This is a strategy to attract both those looking for “seo services in UAE” and those looking for “SEO agency in Dubai”. Click Here for SEO Expert in Dubai

Therefore, always take into account what people are looking for when creating your URLs, product names and categories for your store.

Use these terms in the correct fields of your e-commerce so that the chances of your page appearing on the first page of Google results and selling online increase!

If you want to delve deeper into the topic of SEO for categories in e-commerce, check out our super complete article:

One tip is to use the Groups application to describe each variation of your products, increasing the chances of indexing different colors and sizes with SEO optimization. The app allows you to group your product variations and even display them independently in your online store.