The website domain is usually an overlooked factor, but it is equally important as any other aspect of your online presence. Domains are purchased to give your website a unique identity so your customers build a connection with you. Usually, these domains are bought from third-party service providers. However, these domains come with an expiry date that website owners do not keep track of.
When a domain expires and isn’t renewed before the period given by your provider, it becomes available in the market. This has impactful consequences that can drastically affect a business’s growth. Specifically, if your website traffic is increasing every day, it’s important to keep track of your domain registry. Despite its importance, some businesses still forget this and end up dealing with unfortunate scenarios.
Keep reading to uncover the top risks of website domain expiry you must know.
5 Risks Associated with Website Domain Expiry
When a domain expires and is available to be bought by others, it is often misused. This not only prevents you from gaining your true identity back but also creates opportunities for cybercriminals. Along with this, it can also hurt your ranking efforts drastically and give your competitors a lead over you. In this article, you will find all the risks associated with domain expiry to help you prevent it.
Here are 5 risks associated with domain expiry and why you shouldn’t neglect to renew it.
1. Email Takeover
Domains are not only used for your website but also for other purposes. Specifically when you have multiple departments within your organization. Businesses rely on subdomains of their real domain to communicate with their valued customers. When a domain expires, your rights to use your subdomains are also revoked.
Therefore, if anyone buys your domain, they can use all your subdomains for their own gain. They can communicate with your valued customers and scam them. This can be bad for your business reputation, and you may lose your valued customers. However, renewing your domain when you are caught up with other matters can be a hectic hurdle. This is why businesses rely on website maintenance services to monitor and keep track of their domain renewals.
2. Lost Competition
One of the most critical factors about losing a domain is it gives an opportunity to your competitors. Your rivals can purchase your domain and use it for various reasons to hurt your ranking and reputation. They can also use it to redirect your daily traffic to their own site and steal your customers.
This can be bad, specifically if your business solely relies on its online presence. Therefore, it’s important to track your domain expiry date and renew it to avoid losing competition in the crowded market. You can seek services from professionals to continually monitor your site and take care of all the renewals.
3. Losing Brand Identity
Companies can’t risk losing their brand identity, specifically in today’s competitive landscape. When it comes to the online world, customers connect with a business solely through its domain name. When customers form a bond with your business, they also tend to remember your site’s domain name.
Unfortunately, when your domain expires, and someone else buys it, they can take away your true identity. Also, to get back your true identity, you might have to negotiate with the new buyers. In most cases, these buyers will charge you 10 times more than the actual cost of the domain.
4. Business Disruption
Domain expiry goes beyond just hurting your reputation and rankings. If your business operates in the online space and has most of the customers online, domain expiry can affect your continuity. When your customers can’t connect with you anymore, they won’t be able to order from you.
As a result, you will have to wait for weeks or months before you introduce your new domain to the customers. This will cost you capital to invest in marketing and advertising your site from scratch. Throughout this period, you will be at risk of losing your valuable customers and revenue.
5. Impact on SEO Efforts
A website solely relies on its SEO (Search Engine Optimization) strategies to compete in a crowded market. Implementing different SEO strategies can take weeks or months for companies to improve site rankings. Therefore, businesses continually invest in increasing their website authority through backlinks and SEO efforts.
When your website domain expires, your SEO efforts suffer greatly. It will take months before you can start pulling your site up on Google’s ranking ladder. However, tracking your domain expiry date isn’t easy when you have other tasks to handle. For this, you can lean on website maintenance services to take care of your website domain renewal and other aspects.
Are You Concerned About Domain Expiry and Theft?
As mentioned above, an expired domain exposes your business to various risks. To avoid such scenarios, you can hire professionals to take care of your site maintenance and domain renewals. Contact a professional website maintenance agency in Dubai now and ensure everything is renewed in a timely manner.
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