In today’s time, animated videos are not a new thing for us. This type of content has existed here for quite some time. Yet many people still have just a basic understanding of what animated videos are.
Well, considering the lack of knowledge of significant people about animated videos, we have brought to you the only blog you need to gain a comprehensive understanding of animated video production, its uses, and its types. So, let’s get started.
What are Animated Videos?
Animated videos are motion pictures that depict real-life scenarios. These videos work when several pictures move at specific frames per second to create a visual illusion of movement. These videos are often used to present information in simpler, more elaborate, and more interactive ways.
There are two branches of animated videos. The first is 2-dimensional, in which vector-based images are used and are in motion; it is a much simpler version of animated videos that is less resource-intensive. Then, at the second, there are 3-dimensional animated videos. These videos have elements that are computer-generated and are realistic, imitating real-life movement.
Types of Animated Videos
As technology advanced, so did animation video production, and eventually, there were several different types of animated videos. We will now be looking at different types of animated videos.
1. Whiteboard Animation
These are mostly explanatory videos that use visual illustrations. The reason why these are called whiteboard videos is that they use a plain whiteboard on which the images and visual illustrations are drawn. These videos are minimalistic, and they also include textual content for viewers to easily understand the content and focus on the content.
2. Motion Graphics Animation
Motion graphics are considered a relatively new sort of animation. In the production of these animations, graphics are used, and their movement is used to create an impression of movement. The production of motion graphics is a considerably resource-intensive procedure, and hence computers are used for its creation.
3. Kinetic Typography Animation
As opposed to other types of animation that heavily rely on visual content, kinetic typography animation focuses more on text and numeric. In this animation, text and numbers are in motion and interact with the viewers.
4. Infographic
Infographics are animations that have significant visual and textual content that is in motion. These are animations that have images, text, numbers, charts, statistics, and more. The production of infographics is a time-intensive operation.
5. Digital Cutout Animation
These are a type of stop-motion animation that has characters and backgrounds created digitally. In digital cutout animation, the elements of the animated videos are in motion using digital software.
6. 3D mechanical animation
In these animations, 3D software is used to create visual images of physical products. The creation of mechanical animation requires a lot of specialization, as the images reflect real-life physical products.
Uses of Animated Videos
Animated videos are used for several purposes and in different industries. Let’s have a look at what the most common and popular uses of animated videos are.
1. Simplifying The Context
Animated videos are very useful for simplifying complex content and making the context clear for the viewers. Information and statistics are hard to comprehend for most people, but once presented as animation, they become easy to understand.
As animated videos are used for explanatory purposes, such videos become useful in fields like education and business. Educational institutions can use whiteboard animation videos to ease the learning of complex subjects. As for business, animated videos such as infographics can be used for business presentations.
2. Making Content Appealing
Information heavily reliant on text alone can be boring for many people. If this happens, the attention of the audience can be diverted elsewhere. So, to improve the transmission of information, animated videos are the perfect medium. These videos have appealing visuals that catch the attention of the viewers and compel them to watch till the end.
In the advertisement and entertainment industries, animated videos are used to make the message captivating for the viewer. Motion graphics that include shapes and attractive text make the content engaging. Character animations are used to portray realistic events and movements. Hence, both motion graphics and character animations are used in marketing and entertainment.
3. Animated Videos are Cost-effective
Many marketers and organizations have minimal budgets for advertising and other sorts of information transmission. In such circumstances, the video production of live-action videos can’t be viable. So, for those who want to fulfill the messaging objective in a financially feasible way, they can use animated videos.
Animated videos are budget friendly. Even the most capital-intensive animated videos usually cost less than animated videos. As there are few requirements in animated video production, like no need for actors and sophisticated camera equipment, this helps the producers save big bucks. Besides that, the revisions in the animated videos can be made easily with less time consumption.
Conclusion
We have now covered most of the aspects of animated video production. By now, you have all the information you need if you are willing to invest in animated videos. But if you are still unaware of who to choose for animated video production, then we have just the right recommendation for you, which is Design Mania.
Design Mania is a top-notch animated video production agency that houses the best resources for animated video production. They have talented animators, visual artists, and high-end software to create appealing animations. Design Mania can provide you with any sort of animated video, whether it’s 2D, 3D, or motion graphics. Lastly, the main reason why you should choose Design Mania is that you create custom animated videos while keeping the service charges low for the customers.
