United Kingdom B2B Mayonnaise Market Size, Share, Forecast (2024-2032)

United Kingdom B2B Mayonnaise Market

The United Kingdom B2B mayonnaise market size reached approximately USD 492.35 million in 2023. The market is further projected to grow at a CAGR of 4.2% between 2024 and 2032, reaching a value of USD 713.96 million by 2032. This growth highlights the increasing demand for mayonnaise within the B2B segment, driven by the food industry’s evolving needs and preferences. In this blog post, we will explore the various facets of the UK B2B mayonnaise market, including its segmentation, competitive landscape, key trends, challenges, and future outlook.

Market Overview

The B2B mayonnaise market in the United Kingdom encompasses the sale of mayonnaise products to businesses rather than individual consumers. This includes sales to restaurants, food processors, caterers, and other entities within the foodservice industry. The market’s growth is fueled by factors such as the rising popularity of fast food, the demand for convenience foods, and the increasing use of mayonnaise as a versatile ingredient in various culinary applications.

Market Segmentation

By Type

Egg B2B Mayonnaise Egg-based mayonnaise remains a staple in the market due to its rich taste and texture. It is widely used in restaurants and catering services for making sandwiches, salads, and dressings. The demand for egg-based mayonnaise continues to be strong, driven by its traditional appeal and consumer preference for classic recipes.

Eggless B2B Mayonnaise Eggless mayonnaise is gaining traction, particularly among businesses catering to vegan and vegetarian consumers. This type of mayonnaise is also preferred for its lower cholesterol content. With the growing trend towards plant-based diets, the demand for eggless mayonnaise is expected to rise significantly.

By Flavour Type

Unflavoured B2B Mayonnaise Unflavoured mayonnaise serves as a versatile base for various culinary applications. Its neutral taste makes it a preferred choice for restaurants and food processors who customize it with their own blends of herbs and spices. The steady demand for unflavoured mayonnaise is attributed to its wide range of uses in the foodservice industry.

Flavoured B2B Mayonnaise Flavoured mayonnaise, including varieties such as garlic, chipotle, and herb-infused, is becoming increasingly popular. These products cater to the growing consumer interest in unique and exotic flavors. Businesses are leveraging flavoured mayonnaise to enhance their offerings and cater to diverse taste preferences, driving market growth in this segment.

By Packaging Capacity

Less than 1 Litre Small packaging sizes are ideal for niche foodservice businesses and small-scale operations. These packages are convenient and reduce wastage, making them a practical choice for many establishments.

1 to 10 Litres This packaging size is commonly used by mid-sized restaurants and catering services. It strikes a balance between quantity and manageability, ensuring that the mayonnaise remains fresh while meeting operational needs.

10 to 20 Litres Larger packaging sizes cater to high-volume users such as large restaurants, food processors, and catering companies. These businesses benefit from bulk purchases due to cost savings and consistent supply.

20 Litres and Above The largest packaging sizes are used by major food manufacturers and processors. These packages ensure a continuous supply for large-scale production and processing, making them essential for high-demand operations.

By End Use

The end-use segmentation of the B2B mayonnaise market includes various sectors such as restaurants, food processors, and catering services. Each sector has unique requirements and preferences, influencing the demand for different types and packaging sizes of mayonnaise. Restaurants often seek customizable options, food processors require consistent quality for large-scale production, and catering services demand versatility and convenience.

Competitive Landscape

The UK B2B mayonnaise market features several key players, each contributing to the market’s growth through innovation and strategic initiatives. Major companies include:

  • Unilever: Known for its Hellmann’s brand, Unilever continues to lead the market with a focus on quality and innovation.
  • Kraft Heinz: Another significant player, Kraft Heinz, offers a range of mayonnaise products catering to diverse consumer needs.
  • Nestlé: Nestlé’s product portfolio includes various flavoured and eggless mayonnaise options, appealing to health-conscious consumers.

These companies, among others, are investing in product development and marketing strategies to maintain their competitive edge and expand their market share.

Key Trends and Opportunities

The B2B mayonnaise market is witnessing several key trends:

  • Health and Wellness: There is an increasing demand for healthier mayonnaise options, including low-fat and low-calorie variants. This trend is driving innovation in product formulations.
  • Plant-Based Products: The rise of veganism and plant-based diets is boosting the demand for eggless mayonnaise, presenting a significant growth opportunity for manufacturers.
  • Flavour Innovations: The introduction of new and exotic flavours is attracting consumer interest and expanding the market for flavoured mayonnaise.


Despite its growth prospects, the B2B mayonnaise market faces several challenges:

  • Regulatory Compliance: Manufacturers must adhere to stringent food safety and quality regulations, which can impact production processes and costs.
  • Market Competition: The market is highly competitive, with numerous players vying for market share, leading to pricing pressures and the need for continuous innovation.

Future Outlook

The future of the UK B2B mayonnaise market looks promising, with robust growth projected over the next decade. Innovations in product development, coupled with the rising demand for healthy and plant-based options, are expected to drive market expansion. Businesses that adapt to changing consumer preferences and invest in quality and innovation are likely to thrive in this evolving market landscape.

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