There has been a rise of digital marketing podcasts in the Philippines in the past few years. And in this ever-evolving digital world, there is a need to come up with the newest trends and strategies to keep oneself updated. One of the best ways to do this is to watch or listen to podcasts.
People who work for digital marketing or own businesses have found that this trend of sharing information is very convenient and quite insightful for a lot of individuals. Businesses everywhere in the country are keeping up with the times through this strategy.
So, let’s look ahead and learn more about how this strategy can further evolve. Let’s dive into the importance of how this will affect the future of digital marketing in the country.
Growing Popularity and Influence
In recent years, there is a growing number of podcasts that can be watched and heard from all across the globe. If you get into the perspective of podcasts alone as a topic, there are over 5 million podcasts existing right now all around the world. And if you ask google, it will tell you that in between each one, there are already 70 million episodes.
In addition to this, in 2022, the Philippines alone increased its listenership by 60%. This alone makes it very clear how it affects the future landscape of podcasts in the country.
Due to these facts, more and more marketers have begun using this as a strategy to reach more audiences. They have recognized the value of this digital tool and have seen the positive effects that it is providing their businesses.
Furthermore, since it’s popularity, podcasts now are the preferred platform of most Filipinos when it comes to learning or entertainment.
Diversification of Content and Formats
One of the best things that podcasts offer digital marketers is its diversified content and formats. Hosts are not limited to speaking about one topic only. In fact, the most popular podcast in the world right now just talks about any topic under the sun, per episode. This is for the amusement of the listeners, as they gain valuable information as well.
In the Philippines, podcast creators are expected to have diversified content per episode. This helps them reach the interests of their audience more. By keeping listeners or viewers more interested, more engagements occur in the world of digital marketing (e.g. more clients for business, more interested job applicants).
Also, there are popular podcasts who already use formats like interactive podcasts or live streaming. This is when the audience or listener can send them messages, questions, and greetings while they are currently filming.
Thus, this keeps listeners engaged and more interested in the topic. This also offers viewers a personalized experience as they get to communicate directly with the host.
Localization and Personalization
Digital marketers use data analytics to maximize their profits. To further explain, podcasts use this strategy to tailor content. You see, data analytics is a science. This analyzes data to gain conclusions regarding information.
For example, algorithms. Since analytics are automated, this is used to gather information from what the audience usually views or listens to. So the algorithm will also provide the person more related content.
Therefore, personalization takes place when the listener or viewer can see other related content or podcasts. These will be contents that are similar to the one he or she is currently listening to.
Lastly, when podcasts focus more on localized content, digital marketing in the country tends to move forward. This is because they are able to address current issues, and take advantage of more opportunities.
Collaboration and Partnerships
Many podcast creators, especially the already successful ones have done collaborations with others like them. This helps in boosting their ratings, as well as expand more on their audience.
Furthermore, collaboration is always good for these podcast creators as it helps their brand. They not only boost their popularity, but through gaining new audiences they can promote their products more. Expanding can be good for business for these creators.
By building partnerships with other industry leaders, these podcast creators will build up their credibility. They can learn from one another and create more quality content. This in turn will lead to a larger audience.
Integration with Other Platforms
As the popularity of one podcast grows, they become integrated with other digital platforms like social media. There are countless occasions already that listeners have seen shortened clips of their favorite podcasts in facebook reels or even instagram. And as they keep engaging by continuously watching these reels, the algorithm will provide them more similar content.
This is extremely helpful for podcasts as it leads audiences to discovering them and learning more about their content. This is a form of digital marketing.
Moreover, this integration also allows the use of interactive features like quizzes, live chats or surveys. This helps businesses in reaching their audiences more, addressing problems, and learning the audience’s interest. All these, can help boost a brand.
Monetization and Revenue Streams
Podcasts eventually grow as they gain more audience. And just like with any business or entertainer, monetization and revenues increase. Soon, creators will eventually think of ways how they can further monetize their business.
Monetization can be in the form of advertisements, subscriptions, sponsorships or creating premium content. Premium content is only limited to a specific audience who are willing to pay more for added information. You can observe this with other youtubers as well.
Furthermore, by providing exclusive content, podcast creators gain additional revenue that will be used in creating more quality content, or even merchandise.
Key Takeaway
Digital marketing podcasts in the Philippines have a bright future ahead as its following grows. As the digital marketers continue to accept these innovative strategies, they learn how to further reach audiences.
By using the latest trends such as diversifying content, localization and personalization of content, as well as collaborating with other creators, they can expand their business and continue to engage with audiences on a personal level.
Furthermore, in the world of digital marketing, integrating with other platforms and monetizing can lead to more revenues and new audiences. Thus, letting them continuously and successfully provide more valuable insights for years to come.
