The latest report by IMARC Group, titled “Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032“, The global sports and energy drinks market size reached US$ 112.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 198.7 Billion by 2032, exhibiting a growth rate (CAGR) of 6.3% during 2024-2032.
Specialized beverages like sports and energy drinks are crafted to rehydrate and boost the energy levels of individuals engaged in physical activities or those in need of a quick pick-me-up. These drinks are carefully formulated with essential components such as electrolytes, sugars, and sometimes caffeine to replenish fluids lost during exercise and enhance overall physical performance. While sports drinks primarily focus on hydration and rapid electrolyte replacement, they are favored by athletes and fitness enthusiasts alike. On the other hand, energy drinks contain stimulants like caffeine that offer both mental alertness and physical vitality, making them a popular choice for boosting focus and combating tiredness in various work environments. These beverages can now be found in supermarkets, convenience stores, vending machines, and online platforms, catering to a wide array of consumers ranging from athletes to busy professionals.
Sports and Energy Drinks Market Trends and Drivers:
The surge in health-consciousness among consumers is propelling the global sports and energy drinks market forward. This trend is boosting the demand for products that cater to an active lifestyle, such as sports and energy drinks. Additionally, effective marketing strategies like celebrity endorsements and event sponsorships are playing a key role in increasing consumer awareness and fostering brand loyalty. The market is also benefitting from continuous innovation in flavors and the introduction of healthier options like low-calorie, sugar-free, or organic beverages, expanding consumer choices and driving market growth. Furthermore, the growing youth population’s preference for convenient on-the-go beverage solutions is fueling market expansion. The globalization and urbanization of emerging economies, as well as the rising participation in sports and physical activities by individuals, are further contributing to the market’s growth trajectory.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/sports-energy-drinks-market/requestsample
Report Segmentation:
The report has segmented the market into the following categories:
Sports Drinks Market:
Breakup by Product Type:
- Isotonic
- Hypertonic
- Hypotonic
Breakup by Packaging Type:
- Bottle (Pet/Glass)
- Can
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Energy Drinks Market:
Breakup by Product:
- Alcoholic
- Non-Alcoholic
Breakup by Type:
- Non-Organic
- Organic
Breakup by Packaging Type:
- Bottle (Pet/Glass)
- Can
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Breakup by Target Consumer:
- Teenagers
- Adults
- Geriatric Population
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Abbott Nutrition Co.
- AJE Group
- Britvic PLC
- Extreme Drinks Co.
- Fraser & Neave Holdings BHD
- GlaxoSmithKline Plc
- Red Bull
- Rockstar, Inc.
- Coca-Cola
- PepsiCo
- Arizona Beverage Company
- National Beverage Corp
- Keurig Dr Pepper Inc.
- Living Essentials
- Cloud 9 Beverages Private Limited
- Vitale Beverages Pvt Ltd.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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