Hashtags, hashtags everywhere, and not a single Hashtag to trend.
Did we just speak our hearts?
Hashtags are the most popular tool to go viral on a platform. But over the past few years making hashtags trend has become a hard nut to crack for businesses.
So, what is the secret of a trending Hashtag? Are they even relevant in 2023? How many hashtags do you need to use in an Instagram post? How to use Instagram Hashtags for marketing your business.
If all of these questions are resonating with your queries, calm down. We are answering all of these questions today. In this blog, we will walk you through the ultimate guide of Instagram guide of 2023. Along with that, we will also answer all of your queries one by one.
So tag along and read this blog till the end.
Are Instagram Hashtags Relevant In 2023?
As a business person, you should never underestimate the power of hashtags. In fact, hashtags are one of those features on any social media platform that is difficult to understand and use. But once you crack the code, the results will come pouring in.
It might be true that Instagram has gone through more changes than an average Genz’s career choices, but there is one thing that has stayed constant in Instagram’s journey- hashtags.
Do you know that, when you use even one hashtag in one of your Instagram posts, it gives you 12.6% more engagement than a post with no hashtags?
This means Instagram hashtags also help you in reaching out to a newer audience. For businesses and influencers, choosing custom-made hashtags can help them in brand awareness. For example, you can use hashtags like ChristmasXYourBrandName.
Effective Ways To Use Instagram Hashtags For Marketing
Instagram hashtags can be an effective tool for marketing your brand or business. Here are some tips for using hashtags on Instagram.
Hashtags add context to your content and help Instagram to realize what is it all about. The more Instagram knows about your product, the easy it becomes to make your content go viral.
But how can you use these Instagram Hashtags to maximize your conversion rate?
Have a look.
Research Relevant Hashtags
Research the hashtags that are popular and relevant to your industry, niche, or product. You can go to your competitors’ profiles to check out what type of hashtags they are using. Besides, you can also create a customer persona, based on which you can research what your ideal customers search for. It is also recommended to create Excel sheets of all the trending hashtags. This will give you a clear idea of what hashtags to use in which post.
Use Branded Hashtags
Create a unique blend of hashtags that is specific to your brand or product. Encourage your followers to use this hashtag when they post about your product or service.
Use a mix of popular and niche hashtags to reach a wider audience. Popular hashtags have a lot of traffic, but they are also highly competitive. Niche hashtags have less traffic, but they are more targeted and have a higher engagement rate. While you are creating a hashtag for your brand, make sure to keep it short and simple. This will make it easier to use for others as well. If you have a complicated hashtag, your target audience might forget to use it.
Embed Instagram Hashtags On The Website
Instagram hashtags, we believe, are the most responsive features of the platform. As a brand, if you launch your hashtags, it can be helpful for you in many ways. For example, you can ask your followers and customers to create content for your brand. Later on, you can embed instagram hashtag feed on websites to boost the reach of your campaigns. This will also work as social proof for your business. Your customers will be impressed to see you respect them and their content.
Don’t Use Too Many Hashtags
While you are on the gram, it might seem tempting to use a lot of hashtags in your posts. But it can also be erring the platform from the objective of your Instagram posts. Use a maximum of 10-15 hashtags per post. Using too many hashtags can make your post look spammy.
You can put hashtags in the caption. Some people prefer to put hashtags in the caption, while others prefer to put them in the comments. Experiment with both and see what works best for you and your business.
In A Nutshell
Instagram is by far the most flexible social media platform, you would know. It helps you with its many features and the best part is your audience wants to see Instagram content everywhere. Be it on the platform or an Instagram widget on a website, you can easily impress your customers.
We are at the end of the blog. And we hope that we have all of your questions regarding Instagram hashtags. We have also mentioned how you can get started with Instagram hashtags for marketing purposes. So what are you waiting for?
